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How Can Newspapers Combine Print Advertising With GoList?

A local advertiser may want both a print campaign and a presence customers can find between editions. A combined package can bring those needs into one conversation.

Start with the business goal

Ask whether the advertiser is promoting a specific event, introducing its services, or looking for ongoing local visibility. That helps your team explain which parts of the package serve each need.

GoList includes business listings, promotions, and events. Print advertising remains dependent on your publication’s own products and production arrangements.

Specify both parts of the offer

List the print placement, size, dates, and artwork requirements where relevant. Separately describe the digital subscription and the content the business maintains. Explain how the advertiser books additional print activity.

Do not imply that every promotion entered into GoList will appear in print. Any print inclusion needs to be explicitly agreed as part of your publication’s package.

Check the pricing and responsibilities

Review current GoList commercial terms before designing the package. Consider your publication’s production and support costs, and explain the applicable subscription and advertising terms to the business.

Our page on combining print and digital advertising packages sets out the main decisions to make before launch.

Explore GoList for your publication

Share your publication name, website, coverage area, and contact details. Visit GoList for newspapers and send an inquiry, or email Dano@GoListNews.com.