A print advertisement and an ongoing digital business presence can serve different needs. Combining them thoughtfully gives your advertising team another way to respond to what a local business wants to achieve.
Give each part of the package a purpose
Print can introduce a particular campaign to readers of your publication. A digital listing gives customers a place to find business information, while promotions and events give the advertiser something to update between print editions.
GoList’s publisher model includes business-managed listings, promotions, and events. Print options depend on your publication, so any combined package needs to be designed around your own advertising products and agreed GoList setup.
Explain exactly what the advertiser receives
A combined offer should be easy to compare with your separate products. State the print size and publication dates where relevant, describe the digital subscription, and explain which updates the business is responsible for maintaining.
- Specify the print placements your publication will provide.
- Describe the digital business content included.
- Clarify print booking deadlines and production requirements.
- Explain subscription pricing and applicable terms.
- Identify who the advertiser contacts for each part of the package.
Keep production responsibilities clear
Business-managed digital content does not remove the need for your print production process. Confirm whether a print advertisement requires separate artwork, approval, or booking. Do not imply that every digital update will automatically appear in print.
Plan pricing around your actual offer
The GoList model allows publishers to set a monthly business subscription price and connect Stripe for payments. Discuss current commercial terms before building packages around the service. Your newspaper should also consider its own print production, sales, and support costs.
Ask advertisers whether they want a short campaign, an ongoing presence, or both. That makes the package a response to a business need rather than an extra item added without explanation.
Explore how monthly business subscriptions could fit alongside your existing advertising relationships.
Discuss your publication with GoList
Share your publication name, website, area covered, and contact details. Explore GoList for newspapers and send an inquiry, or email Dano@GoListNews.com.
