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How can newspapers connect print readers with digital business information?

A print reference should lead to a useful, relevant digital page. Readers should not have to repeat a search to find the information mentioned in the publication.

What makes the destination useful?

Match the landing page to the printed subject and keep contact details current. If using a QR code, test the final printed version at a realistic size.

How should the journey be checked?

Try it on several devices and confirm that the destination is public and readable. Explain who maintains the page after the print edition has been distributed.

What should you check next?

Use this short checklist when comparing information or making an enquiry:

• Matching page.
• QR testing.
• Public access.
• Maintenance.

What should the next conversation establish?

Write down the questions that need an answer, who will make each decision and what evidence is needed. Distinguish an option being discussed from a service already agreed. Before a launch, confirm the responsibilities, current features and commercial terms directly with the relevant parties.

Related GoList information: GoList for Newspapers. You can also explore Things to do in Webster Groves.

Email Dan: Dano@GoListNews.com