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How can local performance groups reach new audiences?

Reach new audiences with an understandable production description and practical first-visit information. Publish dates, venue and the correct ticket contact. Explain access arrangements and content guidance accurately, and use local community or Chamber channels according to their submission requirements.

What would make the information more useful?

Help a first-time audience understand the production, venue and ticket route. Use accurate content and access guidance. A local publicity partnership should identify responsibilities clearly, while audience photographs and participant stories need appropriate permission before wider promotional use.

How can you put this into practice locally?

Before sharing an update, read it as someone unfamiliar with the business. Remove unexplained jargon and clarify anything that could change a customer’s decision. Keep the final description available to staff so online information and direct replies remain consistent.

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