GoList news & guides

How can publishers encourage businesses to keep their listings current?

A listing service needs a clear update process and a way to identify stale information. Responsibility should be agreed before a business joins.

Which details need regular attention?

Ask businesses to review hours, contact details, products and event dates. Provide an easy correction route and explain how temporary closures should be reported.

How can reminders be useful?

Make reminders specific and proportionate. Tell the business what needs checking rather than sending a general request that leaves the task unclear.

What should you check next?

Use this short checklist when comparing information or making an enquiry:

• Update owner.
• Review fields.
• Correction route.
• Reminders.

What should the next conversation establish?

Write down the questions that need an answer, who will make each decision and what evidence is needed. Distinguish an option being discussed from a service already agreed. Before a launch, confirm the responsibilities, current features and commercial terms directly with the relevant parties.

Related GoList information: GoList for Newspapers. You can also explore Things to do in Webster Groves.

Email Dan: Dano@GoListNews.com