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How can my business ask customers for honest reviews?

Ask customers for an honest account of their experience rather than requesting a particular rating. Use a neutral request and the platform’s permitted process. Avoid scripts that invent praise, and keep complaint handling separate from pressure to remove or change a legitimate review.

What would make the information more useful?

Use a neutral review request after a real customer interaction and follow the platform’s rules. Do not supply invented praise or demand a particular rating. Give customers a separate contact route for help without making support conditional on a review change.

How can you put this into practice locally?

Use one current example to explain the process, with permission where a customer is identifiable. Give the reader a clear next step and make sure the team uses the same terms. Revise the information when the service, timing or booking arrangements change.

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