GoList news & guides

How Can a Newspaper Introduce GoList to Its Existing Advertisers?

Your existing advertisers are a useful starting point for introducing a new local business service. You already know something about their goals, and they already understand your publication.

Ask before presenting the package

Find out what each business needs between its current campaigns. Does it regularly announce events? Does its offer change? Does it want customers to find reliable business information?

Use those answers to explain the relevant parts of GoList: business listings, promotions, and events that businesses maintain through their accounts.

Make the offer concrete

Describe what the subscription includes, where information can appear under your agreed setup, and who maintains it. Explain the price and the responsibilities on both sides. Review current commercial terms and website requirements with GoList before making commitments.

Help the business make a useful start

Invite the advertiser to prepare accurate essential information and a relevant first update. Explain how to ask for help and how this service relates to any print advertising it already buys.

Listen to early questions

Keep a record of what advertisers find unclear. Those questions can improve your next conversation, the local introduction, and the support process.

For the wider commercial context, read about additional revenue opportunities for local newspapers.

Explore GoList for your publication

Share your publication name, website, coverage area, and contact details. Visit GoList for newspapers and send an inquiry, or email Dano@GoListNews.com.